Guerrilla Marketing

The words that you get from a company are everything and are now defined as guerrilla marketing. When you become a consultant that's what you have to resort to nowadays to get your advertising out there. It not only involves how you sell your services but how you run your practice, manage projects, perform for clients, and marketing strategies.What you do represents the company that you work for so everything that you do reflects it's services, clients, pricing, location, and how you promote. There are 6 traditional ways and 6 guerrilla marketing ways.

Regular marketing would be

Central to business

G marketing would be
Is this the business

Rmarketing: consultant focused
Gmarking - insight focused

rmarketing - show up and throw up
gmarketing - invest time energy effort

rmarketing - grow revenue
gmarketing - grow profit

rmarketing - one size fits all
gmarketing - one size fits who none

Keep some of these ideas in mind as you work your consultant job. The demand for you to be multiple personalities so to speak. At times you will be challenged to fill the roles of many things such as an advisor, expert, sales person, problem solver, guider, banker, publisher, referee, and the list goes on.

The most important step is to get clients. To do this you need to present yourself professionally by showing your client your proof of what you can do and that you can deliver. On top of that you need to make them trust you after all , they are counting on to help their business grow. They will be trusting you with their finances basically and their career in your hands. Personal selling is pretty simple there are only a few tips that you need to consider and take in mind. Polished social skills will bring you a long way in this field. Make sure that you are listening to everything that they are saying but at the same time making sure that you are asking the right questions. Make sure you practice and practice till you get everything right and be willing to adapt to any new situation as the circumstances come up. By practicing a lot you will deliver a near perfect presentation and if you win their trust, you win their business.

That is guerilla marketing and some of the pointers I've learned.